Lil Wayne
About Lil Wayne & Young Money Entertainment:
Lil Wayne rewrote the entire game in his image– his reigning prevalence in the music industry has managed to influence millions across the globe for decades and his career has only continued to expand from there. The five-time GRAMMY® Award-winning multi-platinum rap icon, Young Money Entertainment founder, acclaimed author, pro-skater, philanthropist, and history-making superstar continues to leave an indelible tattoo on the culture. He has cemented his legacy forever as “one of the best-selling artists of all time,” tallying sales in excess of 100 million records worldwide with 35 million albums and 90 million digital tracks sold in the United States alone. In 2022, Wayne earned his first Diamond certification from the RIAA with his generational smash hit “Lollipop” feat. Static Major. Not to mention, he has garnered 26 BET Awards, 4 Billboard Music Awards, 7 MTV Awards, 4 Soul Train Awards and 52 BMI Awards, as well as having recently received the Global Impact Award at The Recording Academy Honors Presented By The Black Music Collective. He’s slated to be named a BMI Icon Award at the forthcoming 2023 BMI R&B/Hip-Hop Awards, and was given the title R&B/Hip-Hop Songwriter of the Year consecutively in 2008 and 2009, and again in 2011 and 2013.
With a discography highlighted by five career spanning #1 debuts beginning with 2008’s 6xplatinum, 3x GRAMMY® Award-winning opus Tha Carter III and its 5x platinum, 2011 successor Tha Carter IV, he released the latest version of the series – Tha Carter V – in 2018. Not only did it clinch #1 on the Billboard 200, but it also achieved “the second-largest streaming week for an album in history.” Every song on the tracklist charted on the Billboard Hot 100 as he became “the first artist to debut two songs in the top 5.” His accomplishments bulldozed the way for his thirteenth full-length album, Funeral, a year later. Simultaneously, Wayne owns and operates Young Money Entertainment as C.E.O., the company that ignited the careers of some of the most successful, admired artists of all-time—Tyga, Drake, Nicki Minaj. His business ventures expanded into philanthropy after committing his efforts to the One Family Foundation, a nonprofit aimed towards youth mentorship. He also created Young Money APAA Sports, which provides agency and marketing services to professional athletes worldwide. Wayne is also an owner of Bumbu, an authentic Caribbean rum. In addition, he has permeated the fashion industry through his partnership with Ethika.
His influence is demonstrated through his social media following, garnering over 44 million total, with Instagram being his largest platform, where he has collected 18 million followers. He has an engagement rate of 1.04%, which is 1.3x more than the average rate of other entertainment accounts on the app. With an astonishing 35M monthly listeners, his streaming numbers prove that his impact is timeless. The legendary Lil Wayne has continued to make his mark on the world, infiltrating the music industry through different generations, dominating multiple industries, and adapting to new changes in society along the way.